December 28th, 2014, which is only 3 days left to say goodbye to 2014, it is a memorable day. On this day, through Alipay, the amount of money small donators donates for Free Lunch for Children, one of a new channel, has been reached 10 million yuan.

This is the victory of common people and the victory of mobile internet. At the same time, it also represents a great progress FLFC has been made on exploring new mode of public welfare.

In January, 2014, Free Lunch for Children Fund of China Social Welfare Foundation created a new donation channel on Alipay, which is owned by Alibaba. Users of Alipay can donate money to FLFC Fund directly by Alipay when they choose ‘caring donation’ option on the page.

It has collected 10 million yuan within 365 days as of December 28th, 2014. Small donation is to 10 million yuan what water drop is to sea. This is the power motivation for FLFC to make progresses.

The users of Alipay Wallet can get rid of red tape and vast capital and take part in public welfare by 3 or five yuan donation. The supporting from every user is the accelerator of a progress of society.

In recent years, Chinese public welfare is facing a huge challenge. Government-run charitable funds are full of Crisis of confidence and public welfare projects in folk are repeatedly suffer query. In such background, seize the opportunity of internet development and make good use of internet tool, which assures that every common user can participate in the action of public welfare, is the fundamental guarantee to acquire the trust from the public.

April 2nd, 2011, FLFC Fund Project was initiated by more than 500 reporters and other social elites. Open and transparency is its principal which it adheres to from the beginning. Every user can learn the executive condition, financial account and meal standard of the rural schools by the real time report about the newest development of Sina microblog. You can put forward your questions if you have query and the volunteers of FLFC will answer it in time and inform the details.

It is this sense of participation that makes public welfare action of FLFC concrete and a great number of donators become the project volunteers, which makes it more and more powerful. As of 2014, the number of school of FLFC has reached 433, which covers 23 provinces and more than 99000 people benefit from it.

In this process, internet connects donators and beneficiaries and makes every donator be at ease. Under the supervision of billions users, FLFC acquire the power of amendment.

According to Chinese Online Donation Search Report, there has been 0.56 billion Chinese netizens taking part in online donation. That is to say, every person or organization who has smart phone has the equal right and opportunity to take part in the allocation of public welfare resources.

In the power redistribution of new media empowerment, public welfare organization has to catch the pace of technology resolution, keep efficient action, face the users openly and transparently and acquire the trust from users, so that the public welfare organization can survive and accomplish its social mission.

Only in one year, FLFC got 10 million yuan from Alipay by small donation. This is the consequence of Voting by foot of common users. It is the users trust FLFC that form such great power.