How can corporations do public welfare in the era of “Internet plus”and trigger a larger “Butterfly Effect”? As a emerging corporation, the Cowin Vehicle had shown its social responsibility via a combination of Internet and public welfare.

The Cowin Vehicle Had Called for All Its Staff to Change Their WeChat Icons to Support the Free Lunch

Hearing about the Tencent Sept. 9th Commonweal Day activity, general manager of the Cowin Vehicle marketing company -- Huang haogen 

mobilized more than 300 domestic service providers and service outlets right away. Within 3 days, nearly a thousand people had participated in the preading and donating activities of this Tencent Sept. 9th Commonweal Day.

Up to now, the Free Lunch - Tencent charity co-donation lunched by the Cowin Vehicle has raised charity fund over 500,000, which ranked first in Small Good Big Love of the Free Lunch - Tencent charity co-donation.

What’s more, the Cowin Vehicle had also participated in the Free Lunch #buy hometown kids dinners#, which was a commonweal appealing on the Internet. The Cowin people in nationwide gave positive responses by showing relative pictures on WeChat, micro-blog and appealing for the sake of hometown kids who were left behind.

The Cowin Vehicle Staff Were Calling for “Donating Together”

The core value of Cowin brand includes three “e” and one of which is “benefit” , it refers to social value, meaning taking the responsibility of thanksgiving and rewarding our society, meaning adhering to public welfare, meaning sparing every effort to be a positive and responsible corporate citizen.

Poster： The Cowin People in Action

Back to the Cowin brand strategy conference on August 28th last year, the Cowin Vehicle and the China Social Welfare Foundation Free Lunch Fund Management Committee had signed a Free Lunch strategic cooperation donor program, which indicated Cowin’s corporate social responsibility as a new brand. The Cowin Vehicle solemnly promised that it would take the responsibility of thanksgiving and rewarding our society, that it would adhere to public welfare, that it would join hands with the Free Lunch Fund to systematically help children in poor areas in the form of a long-term cooperation, thus contributing to their healthy growth.

About the Cowin Vehicle

The Cowin Vehicle committees to creating smart Internet cars loved by the young with a fresh , innovative, sincere attitude. The Cowin products have coveraged multi category areas including cars, SUV, MPV, CROSS through an Internet thinking mode, through an integration of global superior resources and a light asset operation.

The Cowin’s crowd-sourcing car production project is the first case to apply a crowd-sourcing mode in vehicle designing and developing within the global vehicle industry. 

Converging the mass wisdom, collecting more views, gathering more talents and aiming at creating customer-market oriented products is an innovative practice of the Cowin’s Internet thinking mode.

The core value of Cowin includes three “e”— easy, benefit, plumage. The first “e”—easy refers to customer value, namely Cowin orienting customers’ demand and achieving a more facilitated car life via 

technological applications at your fingertips. The second e”— benefit refers to social value, namely taking the responsibility of thanksgiving and rewarding our society, adhering to public welfare and sparing every effort to be a positive, responsible corporate citizen. The third “e”—plumage refers to self value, namely taking customer value and social value as take-off wings of self realization.