Translator: Zoe Zeng

www.cnr.comChengdu 2015-05-20 ( Long min, Ma xian) Nowadays, authorized by China Social Welfare Foundation Free Lunch For Children and well received by micro shopping mall as writing love poems on dried turnip, “Dianer” Spicy Dried Turnip introduced the “FLFC Benevolence Version”. It promised that it would donate a free lunch to children in poor areas in the name of the consumer when selling each product.

Cooperating with FLFC charity project

On April 2, 2011, Deng Fei, other 499 reporters and dozens of main national media cooperated with China Social Welfare Foundation launched the Free Lunch For Children Public Offering Foundation project and proposed that people donate three yuan every day to poor schoolchildren to offer free lunched to them. From the official launch in April, 2011 to the end of March, 2015, it has collected donation over 135.45 hundred million yuan, supported over 444 schools and free children of hunger and help them have hot free lunches. Moreover, it directly influenced the State Department to initiate the Rural Compulsory Education Students Nutrition Improvement Plan.

Charity is big love

“Dianer, have a character and know you best” elevates to a charity from romance. After the consumer buys a benevolent version of dried turnip, they will receive a benevolent donation card with the product. Meanwhile, “Dianer” dried turnip will announce truthfully the quantity ordered, donators list and the amount of donation of the month through the Wechat service platform.

It is understood that “Dianer” spicy dried turnip sells over 3000 bottles only in a month after its introduction and its consumers are around more than 20 provinces and cities in China. It receives lots of appraisal. It is made of original high mountain turnips in an exclusive way without preservatives, colorings or artificial flavorings. The special spicy and crisp taste will delight your tongue and attract you to try again. No matter on the way to a self-driving travel or a business trip abroad, it's not only a good food to eat with rice but also a delicious snack which can refresh you when you are drowsy.